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#Photography

Saturday, 27 April 2019
1083

Bernbach’s artistic approach to print advertising was innovative, and he understood that advertising didn’t sell products. The strategy was to keep customers by creating and nurturing them as brand ambassadors, rather than attempting to attract the attention of those who were uninterested in the product.

Saturday, 27 April 2019
1066

He took the simple, straightforward layouts of agency principal David Ogilvy of Ogilvy and Mather and adapted them for Volkswagen. Krone’s repeated use of black-and-white, largely unretouched photographs for Volkswagen, (as opposed to the embellished illustrations used traditionally by competing agencies).

Saturday, 27 April 2019
1048

Bernbach’s artistic approach to print advertising was innovative, and he understood that advertising didn’t sell products. The strategy was to keep customers by creating and nurturing them as brand ambassadors, rather than attempting to attract the attention of those who were uninterested in the product.

Friday, 26 April 2019
1027

Bernbach’s artistic approach to print advertising was innovative, and he understood that advertising didn’t sell products. The strategy was to keep customers by creating and nurturing them as brand ambassadors, rather than attempting to attract the attention of those who were uninterested in the product.

Saturday, 09 June 2018

Saturday, 09 June 2018

Saturday, 09 June 2018

This week, associations, businesses, schools, organisations, institutions and individuals across the UK will celebrate Kindness Day

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Charity promotes innovative, music related, outreach and awareness programmes for leukemia and cancer sufferers, survivors and their families.

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246 Northen Blvd Street, New York, NY

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(540) 666-666-6666

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contact@charity.com

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